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Orderly Network

The Ultimate Multi-Account Trading Interface

Product Positioning & Value Proposition

Position the integration as "The Ultimate Multi-Account Trading Interface" that empowers algo traders and day traders with advanced tools for portfolio diversification and risk management.

Multi-Account Management

Manage multiple trading accounts within a single interface for seamless diversification

Advanced Trading Tools

Break-even button, limit orders at liquidation price, scale out of profitable positions

Enhanced Trader Retention

Superior tools that keep traders engaged with the platform longer

One-Click Limit Orders

Instant Limit Orders at best bid/ask pricing for entry and exits

Target Market Segmentation

Primary: Algo Traders

Seeking to diversify across multiple accounts/strategies with automation including a full integration into MetaTrader5

Secondary: Day Traders

Wanting to manage multiple strategies simultaneously => Requires Orderly API modification: removal of orderly_key. user should be able to use the same wallet address (public key) across all builders without the generation of new keys per connection.

Tertiary: Copy Trading

Users can opt-in to share their Signal generation within the DAO

Go-to-Market Timeline & Milestones

Alpha ReleaseEnd of September

Objective: Validate core functionality with select power users

Key Activities

  • Recruit 20-30 alpha testers from existing user base
  • Focus on testing dual wallet integration functionality
  • Gather feedback on trading tools (break-even button, bid/ask buttons, scaleout, etc..)
  • Test performance and user experience across multiple accounts

Milestones

  • Week 1: Alpha user recruitment and onboarding
  • Week 2-3: Alpha testing period with dual wallet integration focus
  • Week 4: Feedback collection and analysis

Beta ReleaseOctober

Objective: Expand user base and refine features based on alpha feedback

Key Activities

  • Open beta to larger user group (200-500 users)
  • Implement improvements from alpha feedback
  • Conduct user education sessions/webinars
  • Monitor system performance and stability
  • Test all advanced trading functionalities at scale

Milestones

  • Week 1: Beta launch announcement and user onboarding
  • Week 2-4: Beta testing period with feature validation
  • Week 5: Mid-beta feedback analysis and adjustments
  • Week 6-8: Continued beta testing with performance optimization

V1.0 ReleaseNovember

Objective: Full public launch with complete feature set

Key Activities

  • Public announcement and marketing campaign
  • Launch educational content (tutorials, guides, webinars)
  • Partner outreach for cross-promotion
  • Community engagement and user support scaling
  • Performance monitoring and immediate issue resolution

Milestones

  • Week 1: V1.0 launch marketing campaign
  • Week 2: Public release and user onboarding surge support
  • Week 3-4: Post-launch monitoring and rapid iteration on feedback

Marketing & Promotional Activities

Pre-Launch (August-September)

  • Create educational content about multi-account trading benefits
  • Develop tutorial videos for advanced trading tools
  • Prepare documentation and FAQs for dual wallet integration
  • Reach out to trading communities and influencers

Launch Period (September-November)

  • Social media campaign highlighting unique features
  • Webinar series on advanced trading strategies with the new tools
  • Case studies with early adopters
  • Partnership announcements with relevant Orderly Builders

Post-Launch (Ongoing)

  • User success stories and testimonials
  • Continuous educational content creation
  • Community building through Discord/Telegram
  • Regular feature updates based on user feedback

Customer Acquisition Tactics

Existing User Base

  • Email campaign to current users highlighting new capabilities
  • In-app notifications for feature availability
  • Early access incentives for power users

Community Engagement

  • Trading Leaderboard
  • AMAs with development team
  • Trading competitions using the new interface

Ready to Experience These Benefits?

Join our platform today and take advantage of our advanced Orderly integration features designed specifically for algo traders and day traders.